A rich history
of exemplary
entrepreneurial spirit
since 1986

President’s Message

Growing up in Japan, I have always enjoyed the convenience of packaged sushi as a snack or meal that I could purchase at every street corner. When I moved to the United States, I really missed this convenience. It was in 1986 that I finally realized my dreams by establishing Advanced Fresh Concepts Corp. and introduced the in-store sushi bar concept to Vons, a supermarket chain in Los Angeles.

In 2002, our sushi bar operations evolved into a franchise system and Advanced Fresh Concepts Franchise Corp., a wholly owned subsidiary was established as the franchisor. In 2005, our franchise emphasis broadened beyond sushi bars with the introduction of Asian hot food bars.

Today, there are over 4,000 independently owned and operated food service counter franchise locations providing convenient, economical meals to consumers throughout the U.S., Canada, and Australia.

Since the company’s inception, our primary goal has been to understand, meet and exceed consumer expectations. We look ambitiously to the future as we strive to realize this goal in better, more efficient ways.

Ryuji Ishii - President

Our Deep Roots in the Food Service Industry

From humble beginnings to world renowned food service company.

Advanced Fresh Concepts Franchise Corp. is the largest North American franchisor of supermarket-based food service counter concept pioneered by our parent company in 1986. Our extensive experience in the industry is second to none. Our food service counters feature sushi and/or other delicious Asian cuisine. In addition to supermarkets, we can also be found in other industry segments, such as military commissaries, university campus food courts, corporate office food courts, among others. Our products are prepared fresh daily with quality ingredients and are conveniently packaged and merchandised as grab-and-go meals.

“The Premiere Grab-and-Go Food Service Counter Franchise Company in North America”

Company photo in commemoration of
Advanced Fresh Concepts Corp.’s
30th Anniversary – 2016

The in-store sushi bar concept represents a vision that has continuously evolved since its conception in 1986.

Historical Timeline

AFC News



AFC elects Vice President Jeffery Seiler to be the new President & CEO of Advanced Fresh Concepts Corp.


AFC acquired by Zensho Holding Co., Ltd., the top food service enterprise in Japan


Exhibitor at the IDDBA tradeshow in New Orleans, Louisiana 6/10 – 6/12


Exhibitor at the IDDBA tradeshow in Anaheim, California 6/4 – 6/6


Marks the 30th Anniversary of Advanced Fresh Concepts Corp.


Advanced Fresh Concepts Franchise Corp. introduced Tik Tok Wok and Pan Asian concept items.


Advanced Fresh Concepts Franchise Corp. introduced two new products: Aburi Sushi and the Hawaiian Poké Bowl.


Fun facts brought to you by AFC’s master chefs.