A rich history
of exemplary
entrepreneurial spirit
since 1986

President’s Message

On November 16th, 2018, Jeffery Seiler was promoted to President and CEO of the Advanced Fresh Concepts Corp.’s group of companies. Jeffery joined Advanced Fresh Concepts Franchise Corp. (“AFCFC”) in 2005 as the company’s Director of Legal and Compliance Division and was named and served as the Vice President of AFCFC and its parent company Advanced Fresh Concepts Corp. since 2007, Advanced Fresh Concepts Pty Ltd (Australia) since 2015, and AFC Distribution Corp. since 2016. He has previously held executive roles with Advanced Fresh Concepts International, Inc., and Advanced Fresh Concepts Food Service Corp.

With more than 13 years of service to Advanced Fresh Concepts Corp.’s group of companies, Jeffery Seiler’s leadership was instrumental in delivering an organization wide effort to strengthen focus and deliver value to clients and consumers through continuous improvements in AFC’s capabilities and processes. Jeffery has shown an exceptional ability to identify and implement creative solutions and effectively harness the talents of his staff. He is a compelling and charismatic communicator who cares deeply about organizational development and has a deep sense of respect, appreciation, and commitment to AFC’s business partners and customers.

I’m honored and grateful for this opportunity to lead this exceptional organization of talented and dedicated individuals. Together, we will continue to find ways to exceed all customer expectations and continue to make AFC an amazing place to work.

Jeffery Seiler - President

Our Deep Roots in the Food Service Industry

From humble beginnings to world renowned food service company.

Advanced Fresh Concepts Franchise Corp. is the largest North American franchisor of supermarket-based food service counter concept pioneered by our parent company in 1986. Our extensive experience in the industry is second to none. Our food service counters feature sushi and/or other delicious Asian cuisine. In addition to supermarkets, we can also be found in other industry segments, such as military commissaries, university campus food courts, corporate office food courts, among others. Our products are prepared fresh daily with quality ingredients and are conveniently packaged and merchandised as grab-and-go meals.

“The Premiere Grab-and-Go Food Service Counter Franchise Company in North America”

Company photo in commemoration of
Advanced Fresh Concepts Corp.’s
30th Anniversary – 2016

The in-store sushi bar concept represents a vision that has continuously evolved since its conception in 1986.

Historical Timeline

AFC News



Exhibitor at the NACUFS tradeshow in Denver, Colorado 7/10 – 7/13


Exhibitor at the IDDBA tradeshow in Orlando, Florida 6/2 – 6/4


AFC is pleased to announce that it has joined the GSSI Global Partnership, as a Funding Partner. This continues our effort towards offering only certified sustainable seafood by 2020.


AFC elects Vice President Jeffery Seiler to be the new President & CEO of Advanced Fresh Concepts Corp.


AFC acquired by Zensho Holding Co., Ltd., the top food service enterprise in Japan


Exhibitor at the IDDBA tradeshow in New Orleans, Louisiana 6/10 – 6/12


Exhibitor at the IDDBA tradeshow in Anaheim, California 6/4 – 6/6


Marks the 30th Anniversary of Advanced Fresh Concepts Corp.


Advanced Fresh Concepts Franchise Corp. introduced Tik Tok Wok and Pan Asian concept items.


Advanced Fresh Concepts Franchise Corp. introduced two new products: Aburi Sushi and the Hawaiian Poké Bowl.


Fun facts brought to you by AFC’s master chefs.