A rich history
of exemplary
entrepreneurial spirit
since 1986

President’s Message

Meet Vincenzo Calcagni the new President and CEO of Advanced Fresh Concepts Franchise Corp.

In May of 2025, Vinnie was promoted from General Manager of Operations to President and CEO of AFC. In just under 3 years, he rebuilt the Operations team’s infrastructure with a focus on offering clear support to Franchisees. Through Operations Excellence, he improved process, improved team dynamics, and created comprehensive training programs. This learning environment encouraged the development of the field team, turning them into coaches who guided Franchisees on business growth. In addition, he successfully rolled out AFC’s first consumer facing brand— ZENSHI®— for the US and Canadian grocery segment.

Vinnie has always had a clear, strategic vision— to lead a developing company to growth and success. In previous roles, he created scalable training programs for Operations and Franchisee that were adopted internationally. His path has always centered around people; investing in team development has been his secret to success. With this mindset, he has coached on career advancement with the belief that hiring from within will lead to improved employee morale. With over 25 years of experience, he has a proven track record of building and developing high-performing, dynamic teams who are addicted to winning.

As he steps into his new role, Vinnie will lead the company towards Business Excellence. The three main guiding principles and strategic drivers will be 1) Focusing on the AFC Franchise Business, 2) Committing excellence to Accounts, and 3) Developing a positive company culture.

Leading with his “addicted to winning’ mentality, the future of AFC is wide open.


Vincenzo Calcagni - President & CEO

Our Deep Roots in the Food Service Industry

From humble beginnings to world renowned food service company.

Advanced Fresh Concepts Franchise Corp. is the largest North American franchisor of supermarket-based food service counter concept pioneered by our parent company in 1986. Our extensive experience in the industry is second to none. Our food service counters feature sushi and/or other delicious Asian cuisine. In addition to supermarkets, we can also be found in other industry segments, such as military commissaries, university campus food courts, corporate office food courts, among others. Our products are prepared fresh daily with quality ingredients and are conveniently packaged and merchandised as grab-and-go meals.

“The Premiere Grab-and-Go Food Service Counter Franchise Company in North America”

Company photo in commemoration of
Advanced Fresh Concepts Corp.’s
30th Anniversary – 2016

The in-store sushi bar concept represents a vision that has continuously evolved since its conception in 1986.

Historical Timeline

AFC News

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2019

Exhibitor at the NACUFS tradeshow in Denver, Colorado 7/10 – 7/13

2019

Exhibitor at the IDDBA tradeshow in Orlando, Florida 6/2 – 6/4

2019

AFC is pleased to announce that it has joined the GSSI Global Partnership, as a Funding Partner. This continues our effort towards offering only certified sustainable seafood by 2020.

2018

AFC elects Vice President Jeffery Seiler to be the new President & CEO of Advanced Fresh Concepts Corp.

2018

AFC acquired by Zensho Holding Co., Ltd., the top food service enterprise in Japan

2018

Exhibitor at the IDDBA tradeshow in New Orleans, Louisiana 6/10 – 6/12

2017

Exhibitor at the IDDBA tradeshow in Anaheim, California 6/4 – 6/6

2016

Marks the 30th Anniversary of Advanced Fresh Concepts Corp.

2016
2016
2016
2016
2015
2015

Advanced Fresh Concepts Franchise Corp. introduced Tik Tok Wok and Pan Asian concept items.

2015

Advanced Fresh Concepts Franchise Corp. introduced two new products: Aburi Sushi and the Hawaiian Poké Bowl.

F.A.Q.s

Fun facts brought to you by AFC’s master chefs.